This Vancouver-based development company prides themselves on their “passionate and almost puritanical pursuit of perfection.”

Their properties were up against some hefty competition, and our challenge was to make the brand stand apart. So we made their design-driven credo central to the story and created a look and feel that was unlike anything else out there. While other developers expend resources creating separate brands for each short-lived development project, we built a solid brand for MOSAIC as builders, and ensured that each community’s sub-brand was a natural extension of that corporate character.

This higher education company for dentists had a great reputation, but growth was limited because their course delivery was confined to a single campus location.

With a new story to guide them, Spear broadened their product offering and developed multiple streams of education that included peer and online learning to overcome obstacles of geography. By shifting their emphasis from campus-only learning to a subscription model, they quadrupled their business in 24 months and became the leading game-changers in the field of clinical education.

Situated on Oahu’s fabled North Shore, Turtle Bay was working against its strongest asset by shutting the gates on its stunning location. National Geographic describes this coastline as the eight wonder of the world, but once enclosed within the resort walls, guests could have been at a hotel in any tropical clime. Adopting the Hawaiian tradition of talkstory, Storydriven helped weave warmth and authentic culture throughout the brand. This is conversation at its best, both respectful and entertaining, and it expresses true aloha spirit.

Wireless communication is a mission-critical industry fueled by we-need-you-there-yesterday demand, and Wireless Werks keeps North America connected by providing infrastructure and testing services for the major telecoms providers. As business-to-business vendors, they needed to differentiate themselves in a turbulent marketplace.

Most North Americans are so dependent on wireless that they’ll revolt if service goes down even for a few minutes. (We can relate.) Yet the average person doesn’t have a clue about these invisible superheroes whose work ensures that our mobile phones find a strong signal when we power them up. So Storydriven cast them as part Indiana Jones, part Spiderman. Up a tower at 3am. In stormy weather. On Christmas morning. Combining technical prowess with toughness and tenacity. We created a robust brand story to express their unstoppable attitude and nimble ability to deliver.

A Greater Toronto Area builder of single-family homes, Geranium Corporation had an ambitious goal: to create an extensive resort on Lake Simcoe.

They needed a story to refine their vision, develop the product—and sell modern, condo-style homes to a market that wanted traditional cottage properties. So we crafted the brand, the visual identity, and an extensive range of storytelling materials. More than that, we infused the contemporary, urban-inspired resort with authentic cottage soul that buyers immediately connected to.

Princeton Tec builds the gear to light your active life, whether you’re on two legs, two wheels, in the snow, dangling from a mountainside, or underwater. But their American-made products struggled to compete against the low-priced versions offered by Asian manufacturers.

Storydriven came up with Spectrum, a design and ordering system that gave Princeton Tec a unique edge: mass-produced headlamps with customized colour signatures to express individual style. The company already had the manufacturing technology to do it, but they didn’t know how to put the design controls in each user’s hands. The web app Storydriven created lets customers build their own lamps online, trying out coloured components in varying combinations.